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 Advertising
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Advertising is
in general, any openly sponsored offering
of goods, services, or ideas through
any medium of public communication.
At its inception advertising was merely
an announcement; for example, entrepreneurs
in ancient Egypt used criers to announce
ship and cargo arrivals. The invention
of printing, however, may be said
to have ushered in modern advertising.
After the influence of salesmanship
began to insert itself into public
notice in the 18th cent., the present
elaborate form of advertising began
to evolve.
The advertising agency, working on
a commission basis, has been chiefly
responsible for this evolution. The
largest group of advertisers are the
food marketers, followed by marketers
of cosmetics, soaps, automobiles,
appliances, and oil products.
The major U.S. advertising media are
newspapers, magazines, television
and radio, business publications,
billboards, and circulars sent through
the mail. With the advent of the wide
availability of electronic mail and
access to the World Wide Web in the
1990s, the Internet has also become
an important advertising venue. |
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