E-Commerce:
Electronic commerce, e-commerce or ecommerce consists
primarily of the distributing, buying, selling, marketing,
and servicing of products or services over electronic
systems such as the Internet and other computer networks.
The information technology industry might see it as
an electronic business application aimed at commercial
transactions. It can involve electronic funds transfer,
supply chain management, e-marketing, online marketing,
online transaction processing, electronic data interchange,
automated inventory management systems, and automated
data-collection systems. It typically uses electronic
communications technology such as the Internet, extranets,
e-mail, Ebooks, databases, and mobile phones. According
to Forrester Research (as cited in Kessler, 2003),
electronic commerce generated sales worth US $12.2
billion in 2003.
The meaning of the term "electronic commerce"
has changed over time. Originally, "electronic
commerce" meant the facilitation of commercial
transactions electronically. |
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