Search
Engine Optimization - SEM: Search engine optimization
is a set of methods aimed at improving the ranking
of a website in search engine listings. The term also
refers to an industry of consultants that carry out
optimization projects on behalf of clients' sites.
SEO, or "white hat SEO", is distinguished
from "black hat SEO", or spamdexing by methods
and objectives. Spamdexing uses a variety of deceptive
techniques in an attempt to manipulate search engine
rankings, whereas legitimate SEO focuses on building
better sites, and using honest methods of promotion.
What constitutes an honest, or ethical, method is
an issue that has been the subject of numerous debates.
Search engines display different kinds of listings
in the search engine results pages (SERPs), including:
pay-per-click advertisements, paid inclusion listings,
and organic search results. SEO is primarily concerned
with advancing the goals of a web sites by improving
the number and position of its organic search results
for a wide variety of relevant keywords. SEO strategies
can increase the number of visitors, and the quality
of visitors, where quality means visitors who complete
the action the site intends (e.g. purchase, sign up,
learn something). |
|
Welcome...
Download Programs Here!
