Web
syndication is a form of syndication in which a section
of a website is made available for other sites to
use. This could be simply by licensing the content
so other people can use it, but more commonly web
syndication refers to making Web feeds available from
a site so other people can display an updating list
of content from it (for example one's latest forum
postings, etc.). This originated with news and blog
sites but is increasingly used to syndicate any information.
Although the format could be anything transported
over HTTP, such as HTML or JavaScript, it is more
commonly XML.
The prevalence of web syndication is also of note
to online marketers, since web surfers are becoming
increasingly weary of providing personal information
for marketing materials (such as signing up for a
newsletter) and expect the ability to subscribe to
a feed alternatively. The two main families of web
syndication formats are RSS and Atom.
Syndication may mean: Television syndication, where
individual stations buy programs outside of the network
system Print syndication, where individual newspapers
or magazines license news articles, columns, or comic
strips. Web syndication, where web feeds make a portion
of a web site available to other sites or individual
subscribers. |
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