Wholesaling
consists of the sale of goods/merchandise to retailers,
to industrial, commercial, institutional, or other
professional business users or to other wholesalers
and related subordinated services. According to the
United Nations Statistics Division Wholesale is the
resale (sale without transformation) of new and used
goods to retailers, to industrial, commercial, institutional
or professional users, or to other wholesalers, or
involves acting as an agent or broker in buying merchandise
for, or selling merchandise, to such persons or companies.
Wholesalers frequently physically assemble, sort and
grade goods in large lots, break bulk, repack and
redistribute in smaller lots, for example pharmaceuticals;
store, refrigerate, deliver and install goods, engage
in sales promotion for their customers and label design."
Distribution is one of the four aspects of marketing.
A distribution business is the middleman between the
manufacturer and retailer or (usually)in commercial
or industrial the business customer. After a product
is manufactured by a supplier/factory, it is typically
stored in a distribution company's warehouse. The
product is then sold to retailers or customers. The
other three parts of the marketing mix are product
management, pricing, and promotion. Traditionally,
distribution has been seen as dealing with logistics:
how to get the product or service to the customer. |
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