Copywriting:
the process of writing the words that promote a person,
business, opinion, or idea. It may be used as plain
text, as a radio or television advertisement, or in
a variety of other media. The main purpose of writing
this marketing copy, or promotional text, is to persuade
the listener or reader to act -- to buy a product
or ascribe to a certain viewpoint, for instance. Alternatively,
copy might also be intended to disuade a reader from
a particular belief or action.
Copywriters are employees or independent contractors
whose job is to create copy. They generally work in
advertising, marketing, or similar promotional fields.
On websites, copywriting may also refer to the methods
of writing and wording used to achieve higher rankings
in search engines. Often referred to as content writing,
it includes the strategic placement and repetition
of keywords and keyword phrases on webpages. |
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